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NEWS |
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2007 |
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Ranal
bets big on Channel Partners
CIOL, New Delhi, India, March 17, 2007
Ranal Software Solutions, a company involved in PLM
products and service provider is betting big on the channel
partner network for its new offering - CAMeLEAN, a complete
project management suite. Ramesh Chandra, managing director
for India operations, at Ranal group spoke to R Jai Krishna of
CyberMedia News about the new offering and the company's
go-to-market strategy for targeting the small, medium and
large enterprises on the area of project management.
What is CAMeLEAN and how is it relevant to India?
CAMeLEAN is a complete program/ project management suite that
guides organizations through the entire project management
lifecycle. The philosophy is: Computer Aided Management (CAM),
e-internet based and collaborative and LEAN - for a lean
office environment. Some of the key features include
portfolio-management, deliverables management, timesheet
management, resource management and reports and analysis. It
is an enterprise class role-based program management solution
that helps organizations to collaborate and communicate across
projects, time-zones and geographies - with the ability to
monitor from a single point, thus enabling businesses to make
informed decisions. The product is of special relevance at a
time when India is poised to become the off-shoring
destination of choice. Though Indian companies are good at
executing projects, they still lack in project management
skills and we hope that thus suite will fill that gap.
How unique is CAMeLEAN as compared to its competitors?
CAMeLEAN with its rich product project lifecycle features,
real-time communication and collaboration eliminates project
delays and improves issue resolution for faster project
turnaround. The suite also helps organizations save time and
money through better optimization of their resources and
taking speedy decisions, thus ensuring best practices in
organizations. Some of the key benefits include 40 per cent
improvement in resource planning, 35 per cent reduction in
administrative costs and 25 per cent reduction in data
collection activities. It also helps in centralize sharing of
documents and is highly secured by ensuring controlled access
to information. The significant feature of CAMeLEAN is its
Dashboard view, which helps managers and executives to get
real-time information in terms of costs and delivery of every
project.
What is the go-to-market strategy and who is your target
audience?
The first priority at Ranal is to ensure that an excellent
reseller network is put into place to address the Indian
market so that we can cater to our customers in real time. In
2007, we will be targeting at Indian market and we are also in
talks with China and other Far-East companies. Though we have
a strong channel network with 12 partners now, we will be
appointing 25 to 30 partners across the country. Ranal will be
investing close to $1.5 million in the training the partners,
and the sales arm - Ranal Software Technologies, will be
involved in it. CAMeLEAN will be made available in various
international languages to ensure product accessibility and
acceptability among the global audiences. Another aspect is we
are planning to take CAMeLEAN to the mobile platform. CAMeLEAN
solution can fit into any scale of business ranging from small
projects to large scale project management operations (PMO)
applications. It will also cater to companies who already have
existing PMO and for those intending to utilize Earned Value
Measurement (EVM) as an objective tool to drive business
results. |
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